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In response to unprecedented challenges posed by the COVID-19 pandemic, Singapore Tourism Board STB, in collaboration with the Professional Convention Management Association PCMA and Global Association of the Exhibition Industry UFI, has released a white paper. This document outlines strategies for innovation and future-proofing business events, beyond mere digital adoption.
The white paper explores global insights on industry dynamics and key questions to address for transformation. It showcases innovative solutions through three mn pillars: Business, Delegate Experience, and Talent Capabilities. Detled case studies from Singapore, Australia, Italy, and the US serve as examples of adaptable approaches that have enabled sectors to remn agile during this challenging period.
Key Takeaways
Global Perspective on Industry Status: An overview reflecting the worldwide impact of COVID-19 on business events.
Digital Advantage Challenges: Insights into leveraging technology while acknowledging its complexities.
Innovative Solutions and Resilience: Thought-provoking strategies to foster innovation and resilience amidst crisis.
Business Transformation Case Studies: Real-world examples that highlight operational pivots leading to growth.
To access the full white paper, please visit insert link here.
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Related Research
The Next Generation Decision Makers' View on Exhibitions: Insights into how evolving global trs shape the exhibition industry and new expectations from younger demographics.
3rd Industry Partners Benchmark Survey: An evaluation by the UFI Industry Partners Working Group, benchmarking relationships between industry partners and event organizersvenues to identify areas for improvement in collaboration.
Attracting Community Builders: Offers narratives that Gen-Z talent and suggests tlored Employee Value Propositions EVPs for various organizations.
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