Revolutionizing Fashion: Digital Transformation and Its Impact on the Industry

Fashion Business and Digital Transformation:

Technology and Innovation across the Fashion Industry

Charlene Gallery Jo Conlon

Series Editor:

Editorial Team at Routledge

Overview

Fashion Business and Digital Transformation offers a comprehensive view of technology's pivotal role in reshaping every aspect of the fashion industry, from product development to customer experience. This book explores both the theoretical underpinnings and practical applications by integrating diverse global examples, interviews with industry leaders, and case studies of disruptive brands.

Key Focus Areas:

1. Product Design Development - Understanding how technology ds in efficiency.

2. Production Processes - The evolution from traditional to digital manufacturing techniques.

3. Retl Experience - Analysis of physical, online, and virtual environments through a 'phygital' lens.

Featured Technologies:

• Virtual Reality Augmented Reality

• Digital Fashion Design NFTs

• 3D Textiles Blockchn Solutions

Strategic Concepts:

• Retl-tnment strategies for engaging consumers

• 'Phygital' experiences merging physical and digital realms

• Gamification in retl contexts

The book delves into the impact of these technologies on both business operations and consumer engagement, providing insights that are crucial for professionals navigating the modern fashion landscape.

Educational Tools:

• Engaging Activities Exercises

• Step-by-step Guides

• Online Resources including PowerPoint slides, a test bank, and supplementary material

Audience:

Advanced undergraduate and postgraduate students of Fashion Management, Fashion Business, and Fashion Technology will find this book essential for understanding the digital transformation in their field.

Key Takeaways:

1. Gn insights into technology's influence on fashion business strategies.

2. Develop skills and knowledge required by industry professionals today.

3. Stay updated with global disrupters and cutting-edge brand practices.

Contact us for inspection copies, and visit our platforms for eBooks, book series, online resources, open access books, and focus shortform publications.

About the Series:

• Mastering Fashion Management: Offers comprehensive guides to mastering key concepts in fashion management.

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