Transformative Online Shopping in Southeast Asia: Lazada's 10 Year Impact and Consumer Insights

As a leading e-commerce platform celebrating its tenth anniversary in the region this month, Lazada today announced findings from its first regional Consumer Study conducted in collaboration with Milieu Insight. This study involved interviewing over 6,000 online shoppers across Southeast Asia to understand current shopping behaviors.

The key insights revealed that more than two-thirds of consumers consider shopping online an integral part of their dly lives, with nearly half 46 making at least one purchase per week. Wide product assortment, low prices, and delivery convenience are major factors driving digital commerce adoption in the region.

Over 130 million annual active users across Southeast Asia have embraced Lazada's pioneering efforts to shape consumer behaviors over its decade of operation here. Eighty-six percent of digital consumers now make at least one online purchase each month.

Price competitiveness, affordable shipping costs, ease of search capabilities, and convenience are the primary reasons why Southeast Asians shop online. Singapore residents showed a strong preference for doorstep delivery services in particular.

The avlability of various payment options on e-commerce platforms is also significant, as evidenced by high usage rates across Southeast Asia:

• Malaysia leads with payments through electronic wallets at 63

• Indonesia follows closely with 55

• Philippines comes third with 54

Trust and security are paramount for consumers when selecting a platform for online transactions. A majority of respondents in Singapore, Thland, and Malaysia highly value trusted experiences provided by e-commerce platforms along with product authenticity.

Reviews play a critical role in consumer decision-making processes:

• Sixty-one percent of Singaporean shoppers rely on peer ratings and reviews to guide their purchases.

• Half leave reviews post-purchase, and over one-third 32 consider online reviews as one of the top three reasons for choosing an online marketplace.

Lazada has established itself as a leader in shoppertnment by offering an engaging shopping experience. Three out of five Singaporean shoppers agree that Lazada makes purchasing enjoyable.

As Southeast Asia emerges from the pandemic's impact, consumer behaviors have shown lasting changes:

• Sixty-eight percent of respondents are sping more online compared to pre-pandemic times.

• Women aged 16 to 24 in Thland show a significant shift in their shopping preferences, increasing online purchases by over fifty percent.

In , this Consumer Study highlights the evolving digital landscape and consumer behaviors across Southeast Asia. It emphasizes the importance of trust, convenience, and entertnment-driven experiences for e-commerce platforms ming to cater to the region's growing market.

As Lazada celebrates its tenth year in Southeast Asia, a groundbreaking regional Consumer Study conducted in collaboration with Milieu Insight sheds light on the transformative impact of online shopping in this dynamic region. The study reveals that over two-thirds of consumers now see online shopping as an essential part of their dly lives, with nearly half making at least one purchase per week.

In just a decade, Lazada has significantly shaped consumer behaviors through its pioneering efforts, supported by more than 130 million annual active users across Southeast Asia. The region's digital shoppers now engage in e-commerce transactions monthly at an impressive rate of eighty-six percent.

Price competitiveness, affordable shipping costs, user-frily search capabilities, and convenience have become the cornerstone reasons for online shopping adoption in Southeast Asia. Singapore showcases a strong preference for doorstep delivery services, underscoring the importance of accessibility across the region.

Trust and security are paramount considerations when selecting an e-commerce platform, evidenced by high usage rates of various payment options:

• Malaysia leads with electronic wallets at 63

• Indonesia follows closely at 55

• Philippines ranks third with 54

Peer ratings and reviews significantly influence consumer decision-making processes in Southeast Asia:

• Sixty-one percent of Singaporean shoppers rely on online reviews for trusted experiences.

• Over half leave positive feedback post-purchase, further highlighting the region's preference for authentic product reviews.

Lazada has successfully established itself as a leader in shoppertnment by providing an engaging and enjoyable shopping experience. Three out of five Singaporean consumers appreciate how Lazada makes purchasing enjoyable.

As Southeast Asia transitions from pandemic-induced changes, consumer behaviors have demonstrated lasting adaptations:

• Sixty-eight percent are now sping more online compared to pre-pandemic levels.

• Women aged 16 to 24 in Thland show a notable shift towards increased online purchases over fifty percent.

This Consumer Study underscores the evolving digital landscape and consumer behaviors across Southeast Asia. It emphasizes the significance of trust, convenience, and engaging experiences for e-commerce platforms ming to cater to this rapidly expanding market.
This article is reproduced from: https://www.mili.eu/sg/insights/overwhelming-majority-of-southeast-asia-consumers-now-shop-online-with-over-67-of-shoppers-now-anticipating-and-participating-in-mega-campaigns

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